Beesket
Step into the vibrant world of Beesket, a unique Korean juice haven that empowers you to craft your own personalized smoothies and juices
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Client
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Beeskets
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Sector
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Drinks
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Year
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2023
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Category
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Social Media
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The brief
Step into the vibrant world of Beesket, a unique Korean juice haven that empowers you to craft your own personalized smoothies and juices. Thier unwavering mission is simple yet profound: They bring you 100% Natural Juice, free from Sugar, Powder, and additives. At Beesket, their diverse clientele ranges from inquisitive kids to health-conscious individuals embarking on a rejuvenating juice detox journey.
With a global presence spanning across Brazil, Korea, France, and beyond, Beesket sought our expertise to create content that not only meets their international brand standards but also resonates with and captivates the local audience, introducing them to this fresh and exciting concept.
What we did?
As we embarked on our research journey, we were tasked with engaging two distinct groups: new customers and globe-trotting travelers. A significant portion of Kuwait's population comprises travelers who have encountered Beesket in their global adventures. Our challenge was clear: maintain a consistent level of creativity that transcends borders.
For newcomers to the Beesket universe, we faced the exciting yet demanding task of crafting an entirely new brand image. Our mission was to not only introduce them to Beesket but also educate them on how this remarkable establishment could seamlessly integrate into their daily lives.
Our approach
Nestled within one of Kuwait's bustling malls, Beesket was strategically positioned in a food court, granting it access to a diverse audience of shoppers, kids reveling in the fun zone, and employees enjoying their lunch breaks. To capture their attention, we strategically employed banners and posters throughout the mall, ensuring a visit to the shop was an irresistible choice. Our content creation strategy was a vibrant blend of attractiveness and education. From informative videos illustrating the concept to captivating photoshoots that showcased the freshness of our ingredients, every piece of content was meticulously designed. Our emphasis on personalization extended to the diverse individuals featured in our online posts, including children, families, and hardworking employees, ensuring that everyone felt a connection and a desire to make Beesket their go-to juice destination.